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The directory

Players are already looking. Here they find you

Somebody moves to your town, wants to play on Thursday, and opens an app. Whether they end up on your court or on the one twelve minutes further away is decided in that moment, and not by how good your courts are.

What the directory is

From a search to your court

Around 19,000 venues are listed in the SportFinder directory — the map a player opens when they want to find somewhere to play. To be precise about what that number is: it counts venues listed, not clubs who are our customers. Most of them are simply on the map, the way a restaurant is on a map.

The difference for a customer club is what the listing can do. A listed venue is an address. Your club is a page that takes the booking, shows the free slots for tonight, and puts the player straight onto the court.

Your page

A shop window that takes bookings

  • Your next free slots are on the card itself — the player sees the open hour before they even open your page.
  • Your activities, your rates, your practical information, kept current because they come from the same back office you run the club with.
  • Filtered by sport and distance, so you appear to the people who can realistically reach you.
  • One app, on both stores: your players are not asked to install something new for your club specifically.
Twice over

Every public match works twice

A match your members open to fill a court also appears to players who have never set foot in your club. They come to play a game, and they arrive with an account, a level and a payment method already set up. The mechanism that fills your quiet Tuesday is the same one that brings you somebody new — you are not running two things.

What it costs

An acquisition channel with nothing added

Being in the directory is part of your subscription, not a paid placement, and there is no bidding for position. And it adds nothing to what your players pay: the price you display is the price they pay, with no service fee and no cancellation fee — a player who finds you through the directory costs them exactly the same as one who walked past your door.

Let’s look at your area together

We open the directory on your town on the demo, and you see what a player looking for a court tonight actually sees.