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Communication & marketing

Club communication that fills your courts

A quiet slot to fill, a tournament to announce, a subscription about to expire: that is what club communication is for — reaching the right players in one send, from your club’s own address, and letting the everyday reminders go out on their own.

The SportFinder back office of the Centre sportif du Bertransart, with its Communication menu
The right question

A message at the right moment is a court that fills

Communication is not one more cost: it is what turns your player list into bookings. Here are the levers — we put figures on them with you, on your own data, during the demo.

Your quiet slots find takers

A court free tomorrow at 2pm? Let players of the right level know in one send, rather than waiting for someone to think of booking.

Your subscriptions get renewed

Target the players whose subscription or card is about to expire and get back to them before they go elsewhere — the list builds itself.

Your tournaments fill up

Announce that entries are open to the players it concerns, by level and by sport, and send them straight to the entry page.

Your evenings are no longer spent on the phone

Confirmations and reminders go out on their own: your players are kept informed without you picking up the phone, and fewer bookings are forgotten.

Campaigns

The right message, to the right players, in one send

A campaign reaches your players by email and by in-app notification, in one go. No funnel to build: you write, you target, you send.

  • Targeting as precise as your contact list: current subscription, prepaid cards, licence, federation membership, ranking, sport played, purchase history. It is the same filter engine as your contact management.
  • In practice: creating a P200 tournament? You contact only the P200 players — or those eligible — rather than your whole list.
  • Lists that stay up to date: save “intermediate-level padel subscribers” once, and the list is recalculated at every send — you never sort it by hand again.
  • A personalised message, with each recipient’s first name and surname.
  • A scheduled campaign goes out no more than five minutes after the planned time, without you having to be at the screen.
The Campaigns page of the SportFinder back office: a published campaign, « Réserve ton prochain terrain » (“Book your next court”), sent by email and by in-app notification
Your lists

As many lists as there are tribes in your club

Every club has its own worlds: the ones just starting out, the ones climbing the rankings, the ones who mostly come for the drinks afterwards. Your lists look like them — and each one becomes the audience for a campaign.

  • Beginners 124
  • Advanced players 86
  • The competitive ones 43
  • The party crowd 57
  • Friends of the club 31
  • VIPs 12
  • P200 and eligible 28
  • The Friday-night comeback regulars 9
Example lists, head counts included — yours will carry your own names.

Behind these labels sit two very real mechanisms: contact groups, which you put together by hand — the coaching school, affiliated members, VIPs — and criteria-based lists — subscription, licence, ranking, sport played, purchase history — which are recalculated at every send. You never redo the sorting.

Notifications

The whole player journey tells itself

Around twenty messages mark out a player’s journey, from the booking confirmation to the reminder before the slot — by email and by in-app notification. They go out at the right moment without you thinking about it: that many fewer calls and forgotten bookings.

The notification centre of the SportFinder app: tournament entries opening, identity check approved, booking confirmed

Three real notifications — booking confirmed, match request, place accepted — exactly as your players receive them.

Booking confirmations
Reminders before the slot
Matches: partner found, place freed up
Tournament entries
Purchases, licences and cards
Subscription and membership card reminders

You only schedule your own campaigns: these messages already exist, ready to go.

Your brand

Your emails go out from your address

Not from a generic sender. Your players receive a message in your club’s name, recognise it, and reply to you directly — your communication stays yours.

01 In your club’s name the email shows your sender address, not ours
02 Replies come back to you a player who replies is writing to your club, not to an anonymous support desk
03 Nothing gets lost if your sending server has an incident, delivery switches over automatically
All included

One more channel, nothing extra to plug in

Campaigns, notifications and screens are part of our padel club management software — just like bookings, payments and tournaments. Our prices are published, commission included.

TV Your TV screens are a marketing tool too

Availability, upcoming tournaments, a partner wall: what is shown in your lobby sells for you — show off the people who support you, and make your visibility pay.

Discover the TV screens module — the slide catalogue, the themes and the hardware.

A campaign often starts from something you spotted in your statistics — a recurring quiet slot, for example, that open matches can fill.

Frequently asked questions

Communicating with your players

Can I send a campaign to only some of my players?

Yes. You target using the same criteria as your contact list: current subscription, prepaid cards, licence, federation membership, ranking, sport played or purchase history. That way you build the exact list — for example, the players whose subscription is about to expire — and the send goes to them alone.

Do emails go out from my club’s address?

Yes. Your campaigns and notifications can go out from your club’s email address rather than a generic one: your players recognise the sender and replies come back to you. If your sending server has an incident, delivery switches over automatically so that no message is lost.

Do I have to schedule every reminder by hand?

No. Messages tied to the player journey — booking confirmation, reminder before the slot, cancellation, tournament entry, licence purchase — go out on their own at the right moment. You only write and schedule your own campaigns.

What can be shown on the club’s screens?

You put the rotation together in the back office: availability, today’s bookings, upcoming tournaments and a partner wall. The sponsor wall grid adapts to the number of logos, and the screen uses your club’s colours. We confirm how your screens will be set up together during the demo.

Is communication a separate module?

No, it is part of our padel club management software, just like bookings, payments and tournaments. Nothing to plug in and nothing extra to pay.

30 minutes to see what it looks like at your club

We build a campaign on your data during the demo, and plan how your screens will be set up. Our model puts us on the same side as you: we only earn when your courts fill up.